Pinterest Marketing – How to Generate Sales with This Unique Platform
You’re probably already promoting your business on Facebook, Twitter or Instagram, because these are the social media channels that most people use. However, Pinterest also offers incredible potential for your online store! In this article, Social Media Marketing Agency explain what Pinterest is and how to get started on your Pinterest success.
It seems like Pinterest is neglected by shop operators, and you can win many new customers through this platform.
It’s a channel that works differently than Instagram, though images are being used on both platforms.
Because who uses Pinterest, has a specific goal in mind. You can take advantage of this and benefit from what your target group is looking for.
What exactly is Pinterest and why should you use it for your online store?
The users visit this platform to receive inspiration via pictures.
CEO describes the company as a “catalog of ideas” that inspires users to “go out and try things out”.
That’s why it’s not the same as Instagram, where you primarily share your life and activities with others.
Pinterest is especially designed to find new ideas for furniture, fashion or recipes and for many other things.
You can save any photo, also called “pin”, on your personally created board on a specific topic.
Each pin leads back to the original website. And this platform will be interesting for shop operators.
You may already have a rough idea in mind, but do not yet know the exact details.
For example, consider setting up a new house, organizing a wedding, or discovering a new, original recipe.
If you have not convinced yet, here are the most important Pinterest statistics:
250 million users
Percentage of Internet users using Pinterest in Germany by age group (according to Statista)
51% of 14-19 year olds
44% of 20-29 year olds
37% of 30-39 year olds
24% of 40-40 year olds
14% of 50-59 year olds
14% of 60-year-olds and older
60% of the users are women
30% of Pinterest users bought something they saw on Pinterest
Mainly used on mobile devices
Since 2015, the number of monthly active Pinterest users has grown by 50 million per year. Recently, according to the survey of Social Media Marketing Agency the platform has exceeded the 250 million user mark.
Compared to Instagram (1 billion active users) and Facebook (2 billion active users), it still seems to be a small platform.
Despite everything, the company is growing very fast and there are exciting new opportunities that you can try.
What is available worldwide are the extended pins (so-called “Rich Pins”). In fact, they work just like the Google Rich Snippets.
Rich pins let you view additional information about your pin. There are 4 types of Richs Pins that can be used.
Product pins:
Here you can see the price of your product, and if it is still available. A link is added to the pin that allows users to go directly to the website where the product can be purchased.
Recipe Pins:
Recipe Pins provide additional information about recipes. For example, ingredients are shown directly below the picture; You can also attach the preparation times and portion sizes to the pin.
Article pins:
With article pins, Pinterest users can save articles. Each article pin has a headline, information about the author and a description.
App Pins:
This additional option allows you to add an install button to your pin. This means that users can immediately download their app without leaving Pinterest. Currently, however, this only works on iOS.
These are the all methods described by Social Media Marketing Agency to promote your business.
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