According to advanced research in June 2019, Social Media Marketing Agency announced that traditional back-links are given a much greater weighting than social signals. But as so often, he gave a hint at the same time and said that you should invest in this area in the long term.
What are social signals?
The “social signals” are for example likes, votes, views, pins that people distribute on social networks. These signals indicate that users are talking about a brand or company.
The basic idea is as follows:
Social signals indicate that users are talking about a brand, a company, a website. This should in theory improve the SERPs, as search engines see these signals as trusted “recommendations”. Similar to “Backlinks” just not that strong.
What does Google say about that?
The former head of the web spam team at Google, has reported on the importance of “social signals” in recent years.
Recently posted a video on the Google Webmasters YouTube channel, the message was clear: there are no connections between social network profiles and Google rankings. For technical reasons alone, it is not possible to crawl the incredible amounts of data at that time. Even a blocking by Twitter of the Google bots had the consequence that Google did not even have access to the vast amounts of data.
However, this condition changed when tweets returned to Google’s search results. So a sign that Google has eliminated these technical difficulties.
He also shows in the video that the development is definitely going to be much better to understand the connections and identities of users in the social networks. He speaks of a period of time that Google still needs to better evaluate these factors.
Case Studies:
As so often, there is no clear answer from Google. In such cases, SEOs like to use a tool: Case studies. Over the past few years, there have been countless studies of Social Media Marketing Agency and trials from individual SEOs to major online marketing agencies on the subject.
Some of you would like to have found a connection between “social signals” and the rankings of a page. Thus Cognitive SEO experienced the following: a contribution was considered to Reddit about 20,000 and at the same time, the ranking of the page for the term “Google Images” of space 74 is shot at eight, only to fall back again a few days shortly after the Hype flattened on Reddit.
Also, Moz has found a strong link between the number of likes / shares of a post in social media and the rankings of each page.
How do social signals influence SEO?
Nonetheless, “social signals” have a strong impact on SEO – directly and indirectly. Here is a list of the key benefits of social signals and why every business that wants to rank well on Google should invest a lot of work in social media marketing:
1. Social Media Brings Traffic & Backlinks:
We know that backlinks are one of the most important success factors. With 3.5 billion social media users worldwide there is a good chance that many shared contributions then appear in other blogs. Logically, the traffic that is shared by many also increases and that is additional traffic that would not arise without social media work.
2. Additional Brand Awareness:
The many additional visitors help to increase brand awareness. Logically, because if good content is shared countless times on social networks, then it is very likely that the company will also gain new users or customers.
Some studies have shown that direct traffic also has an impact on the rankings.
Social media is a very good place to generate additional brand awareness, since people are “gathered” here and the people themselves become a multiplier, if they recommend a contribution to their friends.
3. Social Media Profiles rank (well) on Google:
Social media profiles are sometimes very fast and very good in the Google search results. This also increases the brand awareness and also leads to additional traffic.
4. Boost for Local SEO
It’s no secret that a filled-in “Google My Business” profile is extremely helpful, especially to local businesses Companies like Social Media Marketing Agency. Only with the help of a completed profile can Google list the company for local search results for relevant searches. Local businesses gain additional customers who would never have come across the company without a “My Business” profile.
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